SAN LORENZO VILLAGE HOMES ASSOCIATION


BUSINESS DEVELOPMENT COMMITTEE

Meeting Agenda-June 11, 1998


1. Welcome

2. Introduction of Committee Members

3. Purpose of Committee: to review the economic health of the San Lorenzo Village; and to develop a plan for business retention and attraction. The Committee has been charged with defining an economic development vision for our community and a strategic plan to implement that vision. The Committee has been directed to identify long and short term goals, a time frame and evaluation criteria for the plan.

4. Discussion of Bohanon's efforts to lease to commercial tenants

5. Current status of Development

6. Handout materials

7. Meeting time availability of committee members

8. Agenda items for 3rd meeting (2nd meeting scheduled for June 16th with county economic representatives)

9. Adjournment

Handouts:
1. San Lorenzo Business Development Committee List
2. Demographics of San Lorenzo prepared for commercial establishments
3. Maps of site (1995), 1996 Plaza and Vicinity, Pharmacy plot (1998), Mervyn's site plan
4. Economic evelopment Alliance for Business -- Annual Report and Commercial Activity
5. Definition of Charette/"Permanent" Purpose of Committee (Howard Beckman)


INFORMATION PAPER by BG Phillip R. Anderson, Director of Military Programs
CEMP-EA, 1 June 1997

SUBJECT: Design Charettes and the Parametric Design (Code 3) Process

1. Purpose. To provide basic information on Design Charettes and the Parametric Design.

2. Facts. The term "design charette" basically refers to an intense effort to complete an architectural problem within a specified period of time. The process is taught as a basic tool to all architectural students and a portion of the Architectural Registration Exam for professional licencing is a series of design charettes to complete a building design.

a. Since the early 90's most districts and many of our contract architectural firms have used the charette (or brainstorm process) for initial or concept design submittal preparations, and HQ has been encouraging this use. During the June 1993 Worldwide USACE Architectural, Landscaping, and Interior Design Workshop, a one hour session was held titled Charette Process - An Approach to Design Quality and Team Effort. Until recently, a formal submittal of charette activities was not required because it did not fit into the normal USACE design process.


CHARETTE devotes a full or half day to a central theme. The abstract should summarize the theme, objective, format and detail how audience members can participate.
WORKSHOPS are interactive discussions by 4 or more presenters with active audience involvement. Workshop organizers devote about half of the 90-minute session to group participation. The abstract details the aims, format, and expected outcome of the workshop.
WORKING GROUPS involve open-ended informal round-table discussions. The abstract details the aims, format, and expected outcome of the working group.


Purpose of the Committee:
By: Howard Beckman

SLVHA should create a permanent Community Development Review Committee composed of Village residents who report to the SLVHA board. SLVHA should review every proposed public and private construction project within the village and surrounding area in terms of a community vision of what is appropriate or desirable development.

Construction projects typically encounter complex regulatory issues and require compromise between competing public interests. Public projects, in particular, should reflect community priorities on public spending. The committee's job would be to present to the SLVHA board a comprehensive summary of issues raised by proposed construction that are of interest to the community. Accordingly, the committee should be routinely informed by Alameda County of any proposed private or public construction within the Village or surrounding area and should, on its own, seek out information on any early proposals for development.

The Village Square owned by Bohannon Corp. is a potential center of public and commercial life in the Village. The lack of redevelopment of the Square presents an image of a second-rate community, and raises questions whether the owner of a key piece of land in San Lorenzo retains a commitment to the surrounding community. The committee would thus energize redevelopment by seeking community input on future use of the Square, closely monitoring Bohannon plans for development to make sure that plans are consistent with the community's vision, and pressuring Bohannon to move more quickly on redevelopment.


SAN LORENZO VILLAGE HOMES ASSOCIATION


June 8, 1998

Supervisor Gail Steele
County of Alameda
1221 Oak St.
Oakland, CA 94612

Dear Supervisor Steele,

At our last Board Meeting, we decided to appoint a Business Development Committee. The purpose of this committee is to review the economic health of the San Lorenzo Village; and to develop a plan for business retention and attraction. The Committee has been charged with defining an economic development vision for our community and a strategic plan to implement that vision. The Committee has been directed to identify long and short term goals, a time frame, and evaluation criteria for the plan.

Our immediate focus will be the old Mervyn's Shopping Center. We will be discussing the current plans for relocation of some businesses within the center, the successful attraction of a new tenant, and what attempts have been made by Bohannon Corporation (the owner/ developer) and the community to lease the building vacated by Mervyn's. We request that you co-sponsor a Development or Planning Charette to consider specific possibilities for this vacant site. We want to include developers, brokers, agents, businesses, community representatives, elected officials and others in the Charette process.

In order for us to have a better understanding of the business climate and possibilities, we will be reviewing information such as:

1. demographics of San Lorenzo, including buying power and trends

2. existing number and types of businesses in San Lorenzo

3. number of vacant commercial sites

4. identification of businesses likely to prosper in San Lorenzo

We know you share our concerns about the lack of new businesses in our community and our desire to retain our existing businesses. Therefore, we trust we can count on your support and co-sponsorship of this project. We would anticipate scheduling this event towards the end of July. We specifically need your assistance in encouraging the Alameda County Business and Economic staff to assist us with this project; and recruiting professional participants for the Charette such as architects and brokers.

We look forward to your positive response. Our Administrator, Nancy Van Huffel, will be in contact with you and is the assigned lead in planning the event. Thank you.

Sincerely,


David Sherman
Board President